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PPWR

Packaging and Packaging Waste Regulation (PPWR)

PPWR replaces the Packaging Directive with a directly applicable regulation covering all packaging placed on the EU market, product and transport packaging alike, with manufacturers and importers responsible for demonstrating conformity.

01 Who is affected

  • Manufacturers whose products are sold in the EU in packaging
  • Importers and distributors placing packaged goods on the EU market
  • Cross-border e-commerce sellers and fulfilment providers
  • Packaging suppliers asked by customers for evidence of conformity

02 Main obligations

  • Conformity assessment, technical documentation and the EU declaration of conformity
  • Restrictions on substances of concern, including PFAS in food-contact packaging
  • Phased recyclability and recycled-content requirements
  • Packaging minimisation and empty-space limits
  • Harmonised labelling and marking
  • Extended producer responsibility (EPR) registration in each Member State

Summary only; obligations are defined by the regulation text.

03 What ZC delivers

  1. Packaging inventory and applicability screening
  2. Clause-by-clause gap analysis
  3. Technical documentation and declaration of conformity templates
  4. Supplier communication and customer response letters

04 Key dates

DateMilestoneStatusSource
12 Aug 2026PPWR general date of applicationIn applicationRegulation (EU) 2025/40
12 Feb 2028Compostability (Art. 9) and empty-space minimisation for sales packaging (Art. 24(4))UpcomingRegulation (EU) 2025/40
2030 at the earliestRecyclability grades, recycled content, minimisation and single-use format bans; several dates depend on delegated or implementing actsPending secondary legislationRegulation (EU) 2025/40

05 Further resources

Contact

Tell us what your EU customer is asking for.

A 30-minute call is usually enough to see which regulations apply, what is urgent, and what can wait.

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